Job Description

MUKTI is a grassroots non-governmental organization (NGO) dedicated to empowering marginalized communities through sustainable development initiatives. Our focus areas include education, healthcare, livelihood enhancement, environmental sustainability, and women’s empowerment. We work at the intersection of community-driven development and environmental conservation to create lasting change.

Job Summary:

The Marketing Manager will lead efforts to promote and sell handcrafted products made by marginalized communities, ensuring sustainable income generation. This position focuses on market development, brand building, sales growth, and customer engagement, aligning with the NGO's mission of livelihood empowerment.

Key Responsibilities:

1. Marketing Strategy & Planning:

Develop and implement marketing and sales strategies to promote handicraft products across various channels (retail, e-commerce, exhibitions).

Conduct market research to identify trends, customer preferences, and competitive landscape.

Create pricing strategies to balance business goals with the social mission of empowering artisans.

2. Sales Management:

Manage sales targets, revenue growth, and market penetration.

Build relationships with retail buyers, corporate clients, and distribution partners to increase product reach.

Oversee online sales and optimize e-commerce platforms for customer engagement and sales conversion.

3. Brand Building & Promotion:

Create and manage brand identity and product positioning that reflects the social and environmental impact of the handicrafts.

Plan and execute promotional campaigns, including digital marketing (social media, email marketing), events, and exhibitions.

Collaborate with designers and artisans to develop product packaging, catalogs, and promotional materials.

4. Customer Relationship Management:

Develop and maintain strong relationships with customers, ensuring excellent service and after-sales support.

Gather customer feedback to improve products and services.

Build loyalty programs or other initiatives to engage and retain customers.

5. Collaboration & Partnership Development:

Collaborate with the NGO's program team to align marketing efforts with the organization’s social objectives.

Establish partnerships with retailers, NGOs, and community organizations for cross-promotion and joint initiatives.

6. Budgeting & Reporting:

Prepare and manage the marketing budget, ensuring cost-effective use of resources.

Monitor sales performance and prepare regular reports for the senior management team.

Evaluate marketing campaigns and strategies, recommending adjustments to improve outcomes.

7. Team Leadership & Training:

Lead and mentor a small marketing team, ensuring alignment with sales goals and community development objectives.

Provide training to artisans on product presentation, packaging, and storytelling to enhance product value.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).

• Minimum of 5 years of experience in marketing, sales, or business development, ideally in the handicrafts or retail sector.

• Proven track record of increasing sales and market share.

• Strong understanding of digital marketing and e-commerce platforms.

• Excellent communication and presentation skills.

• Passionate about social impact, sustainability, and community development.

• Knowledge of handicraft production, artisan communities, or ethical fashion is a plus.

Competencies:

• Entrepreneurial mindset with a passion for social entrepreneurship.

• Creative problem-solving and innovation in marketing techniques.

• Strong leadership and team management skills.

• Ability to work in a dynamic, mission-driven environment.

• Strong analytical and negotiation skills.

Salary: Up to 30K

About Company

Mukti is a non-governmental organization (NGO). The registration number of the organization is: 768/1999-2000?(21-01-2000)?. It was established in the year 2000?. Mukti works in the area of Aged and elderly, Animal Husbandry, Dairying & Fisheries, Animal Welfare, Art & Culture, Biotechnology, Children, Civic Issues, Dalit Welfare, Disability, Disaster Management, Education & Literacy, Environment and natural resource management, Food and Agriculture, Health & Nutrition, HIV/AIDS, Housing and shelter, Human Rights, Information & Communication Technology (ICT) , Labour & Employment, Land Resources, Legal Awareness & Aid, Micro Finance (SHGs), Micro Small & Medium Enterprises, Minority Issues, etc. The organization works towards the promotion of sustainable development. The organization operates in Bihar, India.

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