Job Description

Job Title: General Manager- Communication, Education, Public Awareness, and Advocacy (CEPAA)

Job Department: Communication, Education, Public Awareness, and Advocacy (CEPAA)

Job Location: Delhi

Employment Type: Regular

Reporting to: CRMCO

Travel Requirement: 75% (The candidate must be open to travel)

Organization Overview:

Founded in 2004, by Poonam Bagai, herself a cancer survivor, CanKids KidsCan is a national NGO working in India to address the needs of children with cancer and their families. CanKids is dedicated to driving Change for Childhood Cancer in India with an ambitious goal to achieve Universal health coverage through 100% Access2Care 100%Financial Protection by 2030 aligned to the WHO GICC

(Global Initiative on Childhood Cancer) and Sustainable Development Goals, thereby securing the Rights to health, education, childhood, pain-free and palliative care and the Right to be heard for all children with cancer (0-19 years) in India.

CanKids is the only organization in India working at all levels - grassroots, district, state, and national- and partnering and supporting hospitals, health authorities and professionals for the last 20 years to improve the quality/standard of treatment, care, and other holistic support services.

Through its 141 CanKids Hospital Support Unit (CHSU) projects, CanKids ensures access to the best possible care for children with cancer and their families.We are a team of hard working, fun loving folks driven for impact and excellence in everything we do.

Please visit the official CanKids Website for further details. https://www.cankidsindia.org/

Department Overview

The CEPAA department at CanKids is dedicated to four key areas: Communication, Education, Public Awareness, and Advocacy related to childhood cancer. It is responsible for fostering external & internal communications with the general populace including potential donors, partners, stakeholders and supporters.

Educating and informing patients. Raising public awareness about childhood cancer. Advocating for the cause among policymakers, government bodies, healthcare institutions, and international organizations.

This department plays a pivotal role in promoting CanKids& mission and programs of increasing childhood cancer survival rates across India, enhancing brand visibility, and engaging with various audiences to create impact through strategic messaging and advocacy efforts.CEPAA is the epicentre and custodian of all brand efforts across CanKids.

Role Overview

The General Manager – CEPAA is a strategic leadership role responsible for driving the organization & efforts in communication, education, public awareness, and advocacy.

This position requires a dynamic media and communications professional who can develop and execute innovative strategies to amplify CanKids’ mission, raise awareness about pediatric cancer, engage diverse stakeholders, and advocate for systemic change.

The General Manager will lead a multidisciplinary team to align messaging, build partnerships, and ensure impactful outreach through campaigns, content, and education initiatives.

Key Responsibilities:

1. Strategic Planning and Leadership-

• Design and implement a holistic communication, patient education, and advocacy strategy aligned with CanKids’ mission and vision.

• Lead initiatives to increase public awareness about pediatric cancer, care, and survivorship while influencing policy and systemic change.

• Develop clear, impactful messaging tailored to diverse audiences, including families, healthcare professionals, policymakers, donors, and volunteers.

• Collaborate with cross-functional teams, including fundraising, operations, and program heads, to ensure consistent and aligned messaging.

2. Public Awareness and Advocacy-

• Lead high-impact awareness campaigns, events, and initiatives that educate the public and stakeholders about pediatric cancer.

• Advocate for healthcare equity by creating compelling advocacy materials, including policy briefs, white papers, and position statements.

• Build partnerships with government agencies, healthcare organizations, and nonprofits to further advocacy goals.

• Represent CanKids in external forums, panels, and events to enhance its advocacy presence.

3. Content Development and Educational Outreach-

• Oversee the creation of educational materials and resources for caregivers, schools, healthcare providers,and other stakeholders.

• Drive storytelling initiatives to amplify patient and caregiver experiences, creating empathy and awareness.

• Develop and manage content for websites, newsletters, reports, social media, and other platforms to engage key audiences effectively.

• Ensure that all communication is culturally sensitive and resonates with target demographics.

4. Media Relations and Digital Engagement-

• Build and maintain strong relationships with media outlets, influencers, and advocacy groups to increase visibility.

• Respond to media inquiries and ensure the organization’s leadership is well-prepared for media interactions.

• Drive a strong digital presence through innovative social media campaigns, online events, and community-building activities.

• Monitor digital analytics and feedback to measure campaign success and refine strategies.

5. Internal Communication and Stakeholder Engagement-

• Foster transparent and consistent communication within the organization to keep staff informed, engaged,and aligned with CanKids’ mission.

• Act as a bridge between different teams, ensuring effective knowledge sharing and collaboration.

• Facilitate training programs and workshops to build advocacy and communication capacities within the organization.

6. Brand and Reputation Management-

• Uphold and enhance CanKids’ brand identity and reputation as a leader in pediatric cancer advocacy and support.

• Proactively manage crisis communication and sensitive issues to safeguard the organization’s credibility.

• Regularly monitor brand perception and implement strategies to strengthen trust and recognition.

7. Budget and Resource Management-

• Develop and manage budgets for CEPPA-related initiatives, ensuring optimal use of resources.

• Identify and leverage funding opportunities and grants to support communication and advocacy projects.

Other Extended Duties

• Perform additional tasks as assigned by the CRMCO or the Board Committee.

Required Qualifications and Skills:

• Master’s degree in Communications, Journalism, Public Relations, Marketing, Social Work, or a related field.

• Minimum 5+ years of relevant experience, preferably in a nonprofit, healthcare, or advocacy-oriented role.

• Strong leadership and team management skills, with a proven ability to inspire and guide diverse teams.

• Demonstrated experience in public awareness campaigns, advocacy, and stakeholder engagement.

• Exceptional written and verbal communication skills, including expertise in storytelling and crafting impactful messages.

• A deep understanding of digital marketing, social media, and analytics tools.

• Ability to build and maintain strong relationships with media, influencers, and advocacy networks.

• Strategic thinker with problem-solving skills and the ability to manage multiple projects in a fast-paced environment.

• Passion for the mission of CanKids and a commitment to making a tangible impact in paediatric cancer care and advocacy.

Preferred Skills:

• Experience in the Indian healthcare or nonprofit sector, particularly in advocacy roles.

• Knowledge of policy frameworks and healthcare systems in India.

• Familiarity with regional languages and cultural sensitivities for effective communication.

• Proficiency in tools like Canva, Adobe Suite, or other content creation platforms is a plus.

Key Competencies:

• Strong analytical, organizational, and communication skills.

• Ability to lead and motivate diverse teams effectively.

• Strong skills in handling multiple projects and meeting deadlines.

• Expertise in crafting clear, impactful messages and storytelling.

• Proficiency in digital marketing, social media, and analytics tools.

• Building and maintaining relationships with media, influencers, and advocacy networks.

• Understanding of local languages, cultures, and healthcare systems for effective outreach.

Key Deliverables

• Lead and coordinate the CEPAA team and vendors.

• Build CanKids& brand and visibility.

• Strengthen digital and online presence.

• Develop and support childhood cancer health information portals.

• Communicate CanKids’ mission and updates to stakeholders.

• Manage media relations, press releases, and external communications.

• Handle social media platforms and brand-building activities.

• Ensure effective communication with employees and volunteers.

*CanKids KidsCan is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all individuals are welcomed and respected. We encourage applications from candidates of all gender identities, sexual orientations, abilities, ethnicities, and socio-economic backgrounds to apply.

Professionals meeting above requirements and with plans to associate with our NGO for several years, may mail their CV to recruitments@cankidsindia.org ,careers@cankidsindia.org and tubashahab@cankidsindia.org at the earliest along with the following details.

About Company

Cankids Kidscan is a registered (Registration No. : S/RS/SW/0736/2012?(13-06-2012)? non-governmental organization(NGO) working in Delhi, India. Established in the year 2012?, Cankids Kidscan works in the area of etc. The organization works towards the promotion of sustainable development.

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