Job Description

REQUEST FOR PROPOSAL

Hiring of National and/or International PR and Public Policy Agency(s)

1. Background

About CDRI

The Coalition for Disaster Resilient Infrastructure (CDRI) is a partnership of national governments, UN agencies and programmes, multilateral development banks and financing mechanisms, the private sector, and knowledge institutions that aims to promote the resilience of new and existing infrastructure systems to climate and disaster risks in support of sustainable development.

Vision 

CDRI seeks to rapidly expand the development and retrofit of resilient infrastructure to respond to the SDG of expanding universal access to basic services, enabling prosperity and decent work. 

Mission

To support countries to upgrade their systems to ensure the disaster and climate resilience of existing and future infrastructure.

Strategic Work Plan 2023-2026

CDRI's Strategic Work Plan 2023-26 describes the broad contours of its priority actions and planned initiatives in the next four years. The Strategic Work Plan sets out a clear direction for the Coalition to pursue a transformational agenda for DRI in response to a changing risk landscape and evolving on-ground realities of its members. In the next four years, the Coalition will continue to leverage the expertise of its Member Countries and partners to develop context-specific, innovative solutions for resilient infrastructure towards the achievement of national priorities and global commitments of its members. 

With the Strategic Work Plan for 2023 – 2026, CDRI has set out the following strategic outcomes.

Strategic Outcome 1: A strong Coalition that has the membership, resources, and global leadership to drive global, national, regional, and local DRI action. 

Strategic Outcome 2: Global DRI research, Coalition-led peer engagement, and CDRI-curated and generated knowledge promote risk-informed policy and practice. 

Strategic Outcome 3: Enhanced capacities of government, private enterprises, and communities to implement post-disaster recovery and DRI action at scale. 

CDRI Headquarters (Secretariat)

The CDRI Headquarter is established in New Delhi, India, to act as the Secretariat of the Coalition. 

2. Terms of Reference

CDRI intends to hire National and/or International PR and Public Policy Agency(s) for national and international PR, strategic media, and public policy support to promote and advance its work and the cause of DRI in India and globally.  

2.1 Objective 

Support CDRI’s strategic communications, media relations, and public relations priorities in India and globally.

Elevate the profile and influence of the Coalition for Disaster Resilient Infrastructure (CDRI).

Drive change through the production of high-quality documents on DRI and engagement with key stakeholders.

Strategic outreach to build influence and advance CDRI’s work by promoting its programmes, knowledge reports, and events. 

The agency should have the capacity to provide strategic counsel and direction, actively share and promote our message, amplify our successes, and position the benefits of how DRI positively impacts lives and livelihoods.

2.2 Scope of Work

a. Media and public relations services

The selected agency(s) will execute the following:

Create and implement a comprehensive media and public relations plan that adheres to CDRI’s communication strategic framework, including target audience and standard operating procedures. 

This will include, but not be limited to the following:

Relationship building and in-person meetings with media, spokesperson speaking opportunities, and thought-leadership positioning.

Develop and maintain a comprehensive media list of all forms of media: print, broadcast, digital, podcasts, etc., and beats (environment, climate, infrastructure, adaptation, ESG, urban planning, disaster management, public policy, foreign policy and international relations, finance, education, health, data, IT).

Cultivate and maintain relationships with reporters, columnists, editors, and publishers at media houses, publications, outlets, programs, feature stories, etc. 

Proactively pursue stories, opportunities for spokesperson quotes and bytes, and respond to inquiries – targeting all forms of media: print, broadcast, digital, podcasts, etc., and beats (environment, climate, infrastructure, adaptation, ESG, urban planning, disaster management, public policy, foreign policy and international relations, finance, education, health, data, IT).

Actively engage with and develop relationships with influencers.

Develop and implement a crisis communication plan, as needed.

Develop media kits and decks, as needed.

Draft and disseminate press releases.

Draft messaging documents, talking points, FAQs, media Q&As, etc.

Support CDRI in developing and executing media sessions in CDRI events. This includes developing and drafting session concept notes and facilitating speakers.

Leverage CDRI events (ICDRI) and presence at global platforms (COP, UNGA, LAACW, etc.) to enhance awareness, visibility, and spokesperson speaking opportunities.

Support in the development, drafting, and pitching of op-eds, blogs, and thought leadership essays on behalf of CDRI spokespersons and experts to targeted media houses.

Monitor news coverage for issues that may impact CDRI and may be of relevance to CDRI.

Provide strategic advice to CDRI leadership on positioning, messaging, and social media engagement opportunities that align with the objectives and enhance its visibility and influence.

Provide media training for spokespersons and senior staff, as needed.  

b. Policy Advocacy 

Support CDRI in capturing the outcomes from national and international high-level events.

Draft key messages for and outcomes from CDRI’s annual ICDRI conference and develop and implement a plan for dissemination and outreach. 

Plan and deliver state and national-level outreach in India for CDRI’s critical infrastructure work for policymakers.

Facilitate engagements with high-level influencers. 

c. Account Administration 

Share a daily global DRI news bulletin capturing news of the day. This should be received by noon each working day.

Provide a comprehensive plan for each month. This plan should be received by the 15th of the preceding month.

Provide written weekly, monthly, and annual reports to show status/ results as compared to the plan and objectives.

Weekly status reports should be received by 4 pm on each Friday.

Monthly reports should be received by the 5th of the succeeding month.

Annual report should be received by 28 February 2026. 

Provide an updated database each month. This should be received by the 31st of each month.

Provide appropriate receipts for all monthly expenses related to billable services and outof-pocket purchases. These shall be submitted monthly along with the monthly invoice and report.

Store and maintain an adequate inventory of CDRI collateral and promotional items.

Proposal Submission 

Both national and international agencies are encouraged to apply. CDRI reserves the right to select one or more agencies at its discretion for PR and Public Policy-related work at the national and/or international level.

Please share proposals in two separate PDF files: 

1. Technical Proposal (Open PDF file), which should include the following: 

Submission of documents as per the Technical Evaluation Criteria mentioned in Sl. No. 6 of the RFP.

CDRI project case study with the following:

Executive summary

Market Intelligence o Project Brief

A comprehensive communication and advocacy plan detailing how your agency will promote ICDRI 2025 (refer to ICDRI concept note). It should include:

Strategy, objective, and goals

Duration

Identify CDRI spokesperson (s)

Targeted media list (s) and broader stakeholder (s) list

Proposed media pitch (es)

Messages and talking points

Draft press release

A strategy to influence change in key stakeholders 

A case study of a previous project/client showing how earned media was successfully used to change public perception and/or influence a cause. 

Additional documents that can strengthen the proposal by demonstrating the company's credibility, experience, capabilities, or compliance with requirements.

II. Financial Proposal (Password-Protected PDF File): Agencies shall quote an all-inclusive lump sum monthly price that should cover the Scope of Work of the RFP.

Note: The Financial Proposal PDF must be password-protected. The password for FINANCIAL PROPOSAL MUST NOT BE SHARED ALONG WITH THE PROPOSAL. The password for the financial proposal will be requested separately. 

The proposal must be sent to the email address tender.projects@cdri.world with the subject line:

"Hiring of National and/or International PR and Public Policy Agency(s).” 

Interested bidders are requested to submit their proposal by 23:59 hrs (IST) on 17 April 2025. Responses received after the stipulated time or not in accordance will be summarily rejected. 

Please ensure that your proposal is sent ONLY to the ABOVE-MENTIONED email ID before the closing date & time. Proposals sent/copied to any other email ID (other than the above) OR received after the bid closing date & time (mentioned above) will not be entertained.

About Company

CDRI promotes rapid development of resilient infrastructure to respond to the Sustainable Development Goals’ imperatives of expanding universal access to basic services, enabling prosperity and decent work.

All Jobs posted by: The Coalition for Disaster Resilient Infrastructure (CDRI)