Social Media Analyst
About us - We are a youth-led and youth-run organization working in the space of women empowerment through skill building and livelihood generation with sustainability at its core. We work with urban and rural communities on awareness regarding personal safety education programs, sexual reproductive health rights, menstrual health and hygiene and capacity development by engaging local partners and community leaders. We work with adolescent girls and boys in schools to create a gender sensitive school environment and build confidence among the students.
Anahat For Change started operations in 2018. Since then we have been able to reach more than 4500 families across India. We are an organization working to build an equal environment for young girls and boys and helping them break the shackles of gender stereotypes and discrimination. We run two major projects- Unnati & Udaan in West Bengal. Unnati aims at promotion of menstrual hygiene management & sexual reproductive health rights with both male and female community members. Udaan aims to make gender based violence and discrimination unacceptable in several regions of Bengal by creating an agency for women and girls.
Head Office: Kolkata, West Bengal
Designation : Social Media Executive
Job Type - Full time from Office
Experience - 3+ in similar roles , preferably a Mass Comm graduate. Experience in gender justice sector will be an added qualification. The candidate should have their own laptop.
We are open Monday to Saturday except 1st and 3rd Saturday.
Key Responsibilities
Promoting Anahat’s mission and vision across various content channels
Designing, curating, editing and publishing engaging graphic content for social media platforms such as Instagram, Facebook, Twitter and LinkedIn
Following social media trends to implement strategies for optimizing content reach and impact
Performing research on current benchmark trends and audience preferences
Designing and implementing of social media strategy to increase Social Media Visibility
Managing and overseeing the organization’s social media accounts (Facebook, Instagram, LInkedin, Twitter and YouTube) including but not limited to scheduling posts, communicating with followers, responding to comments, and analysing performance metrics
Generating narratives for newsletters, and other written assignments within project specifications and deadlines
Monitoring Search Engine Optimization and website traffic metrics
Tracking and analyzing content performance metrics to assess engagement, reach, and impact
Utilizing insights to refine content strategies for continuous improvement
Collaborating with the communication teams to create cohesive branding and messaging across all platforms.
Implementing new features to develop brand awareness, like promotions and competitions.
Staying up-to-date with current technologies and trends in social media, design tools and applications
Skills and Qualifications
Bachelor's degree in Communications, Journalism, Visual Communication or a related field.
A minimum of 3 years of experience in Social Media Management
Strong understanding of social media platforms, analytics tools, and content management systems.
Sound knowledge of SEO, keyword research and Google Analytics
Excellent creative and conceptual thinking skills with the ability to translate ideas into compelling visual content.
Knowledge of online marketing channels
Familiarity with web design
Ability to deliver creative content (text, image and video)
Strong attention to detail
Ability to meet tight deadlines
Exceptional written, communication and copywriting skills
Experience in handling a camera and a good visual sense
Passion for social causes and a commitment to the mission of the NGO.
A portfolio showcasing previous social media projects is required.
To Apply
This is a full-time role based at our head office in Kolkata. To apply, send a CV with a cover letter explaining why you’d be a good fit for this role to hiring@anahatngo.org.
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