Job Description

Job Description 

Job Title:

Asst. Manager- Digital Engagement

Reporting to (Job Title):

Head- Technology Applications

Contract type:

Full time renewable two-year contract, including six months’ probation.

Salary:

Commensurate with qualifications and experience

Hours:

40 hours/week (Mon-Fri)

Location:

Ahmedabad / Bangalore (prefer Ahmedabad)

About us:

Sense International India, also known as Sense India, was established in 1997 as the first and only non-governmental organisation to support the development of comprehensive services for people with deafblindness and multiple disabilities throughout India.

Sense India works in partnership with persons with deafblindness, their families, carers and professionals to ensure that everyone facing challenges because of deafblindness has access to advice, opportunities and support, we’ve been making an impact for last 27 years.

We work with local, national and international partners, including governments to provide innovative and practical solutions.

Sense India is an equal opportunity employer and qualified persons with disabilities and women candidates are encouraged to apply. Sense India’s policies and procedures reflect our commitment adhering to child rights and protecting children and vulnerable adults from exploitation, neglect, violence and abuse. For more information, please visit our website www.senseintindia.org

Sense India is expanding its scope and activities and is setting up a team of highly motivated and qualified professionals to lead its growth. 

Job purpose:

The Assistant Manager-Digital Engagement is responsible for supporting the development and execution of online fundraising initiatives, managing digital campaigns across various platforms like email,

social media, and the organization's website, analyzing data to track performance, and collaborating with other teams to maximize online donor engagement and contributions, reporting directly to the Head Technology – Applications. Also, enhance the organization's branding, visibility, and fundraising through events like Marathons and Messengers on Cycles, Sense India’s Annual Event. 

This role requires a strategic thinker with a passion for social impact, outstanding communication skills, and proven experience in digital marketing and technology. In line with Sense India's strategic plans and policy guidelines the post-holder will work under the leadership of the Head – Technology Applications in planning, implementing, and monitoring agreed objectives.

Sense India has a small, growing communications and fundraising team. The post holder will be an important member of this team and work closely with other team members (and consultants) including programme team.

Key Responsibilities:

1.Strategy

Develop and implement a Digital engagement strategy for Sense India, which aligns with and enables the delivery of the organizational strategy and the Public Engagement strategy.

Recommend and deliver digital engagement campaigns and on ground activities like Marathons and other sporting events that will enhance our profile, reach new audiences, build and strengthen our partnership communities and support funding streams in order to achieve our organizational strategy.

2.Digital Fundraising

Lead in creating and managing digital fundraising campaigns across multiple channels including email marketing, social media, website landing pages that supports overall fundraising goals.

Develop compelling campaign messaging, creative assets, and donor appeals tailored to different digital audiences.

Monitor and analyze digital fundraising data using CRM systems to track campaign performance, donor engagement, and ROI.

Generate reports on key metrics like conversion rates, click-through rates, and donation volume to inform strategy adjustments.

Identify trends and insights to identify new opportunities for donor acquisition and retention by leveraging external digital fundraising/crowdfunding platforms to maximise donor acquisition

Collaborate with the web and communications team to update and optimize the organization's website for online donations, including donation forms, landing pages, and calls-to-action.

Explore, engage and collaborate with relevant digital influencers to increase supporter base

Support the Head – Technology Applications in developing and implementing new digital fundraising strategies.

3.Events Fundraising

Lead on Sense India’s participation in Marathons and other events providing fundraising opportunities. Develop events calendar and concepts for events (focusing on the ‘marathons’ in Mumbai, Delhi, Bengaluru) which caters to specific target audience – Individuals, High Net Worth Individuals (HNIs), Corporations, General public, Students, and also work towards effective brand-building for Sense International India and deaf blindness

Lead on Sense India’s Annual Event Messengers on Cycles. Developing concept notes for engaging the sponsors, raise funds and brand visibility for Sense International India by producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets); for events where this is required

Actively contribute to achieve Sense International India’s fundraising strategy and help build relationships and share best practice with colleagues in the team

4 General

Develop and manage a database of supporters and partners for targeted communications and enhance engagement for fundraising.

Work within agreed income and expenditure budgets, being accountable for all spending within agreed areas of operation.

Measure and report performance of all digital marketing campaigns against KPIs.

Stay informed on the latest trends in digital marketing and technology.

Undertake any task within the post holder’s skills and abilities as may be requested from time to time

Any other work as agreed with the Line Manager

Person Specification

Graduation and above with additional degree/ certificate or diploma in Digital

Marketing/ digital fundraising.

At least 3-5 years of proven experience in similar position in NGO/ INGO

Proficiency in CRM systems and strong analytical skills and experience with website analytics tools (e.g., Google Analytics).

Excellent storytelling skills with fluency in written and spoken English

Up to date with the latest trends and best practices in online marketing.

Confident in taking initiative and exploring new opportunities.

Ability to be a self-starter and think proactively.

Conversant with relevant software related to Digital and online fundraising.

Ability to think creatively / laterally

[Note: This is not intended to be an exhaustive list. Your job description may be subject to change.]

Sense International India prioritises the well-being and safety of everyone who comes into contact with our organisation. We will keep the people we support safe from harm by checking that applicants for this job are suitable to work with children and vulnerable adults.

HOW TO APPLY

Please send us your updated resume mentioning “Asst. Manager – Digital Engagement” in the subject line, along with suitability note in one file (Strictly one single file only) on or before 17th March 2025 at career@senseintindia.org 

About Company

Sense International (India) is the only national organisation established in 1997 (Regn # E-11279) to ensure that all deafblind and multi-sensory impaired (MSI) children and adults have access to education, advice and support that will enable them to exercise their right to be full and active members of society.
Deafblindness is a very complex and isolating disability which makes deafblind and MSI people the most marginalized and poorest people. There are an estimated 500,000 deafblind people in India; the majority receives no support at all despite the increasing number of deafblind services in the country. Sense International (India) being the leading organisation in developing programmes for deafblind and MSI people, enables and empowers local partners in providing direct services to the target population, as the result of our efforts, there are now 57 deafblind programmes in 23 states of India. Almost 70 % of deafblind population comes from rural areas generally from economic weaker sections of the society with the income of less than Rs. 20,000 per annum. Most of the parents of such children are not able to afford education/ specialised services.

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