Job Description

Craftizen is a not-for-profit company founded in 2014 with a vision to preserve and evolve Indian craft skills so that they remain an integral part of our cultural fabric. We focus on craft-based skill and design training, coupled with market-driven capacity building to enable sustainable livelihoods for the following marginalised communities:

1. Adults with intellectual disability

2. Underprivileged women

3. Traditional artisans

We implement the livelihood programs with support from CSR donors, and in partnership with NGO partners. We are currently supporting 80 vocational training / livelihood centres across 9 states, and are on track to add another 20 centers in the current financial year.

Our goal is to provide dignified income earning and employment opportunities to communities with no other sources / limited avenues for sustained income generation.

Under our flagship livelihood program, the Green Skilling Program we focus on eco-friendly craft skills such as recycling of Temple flowers and paper discards to create a range of unique products. These skills were selected since they suited the ability of our artisans who are adults with intellectual disability.

We created “Petalists” as a brand to market the unique products created through the green skilling initiative including Holi Colours, Festive gifting especially for Diwali, Trophies, Medals and Corporate gifts.

Roles & Responsibilities

1. Sales & Business Development

• Identify and pursue new business opportunities to achieve sales targets.

• Build and maintain strong relationships with clients, partners, and stakeholders.

• Develop and execute sales strategies to enhance revenue growth.

• Conduct market research to identify trends and customer needs.

• Prepare and deliver compelling sales presentations and proposals.

• Negotiate contracts, pricing, and terms with potential clients.

• Track sales performance and report key metrics to management.

2. Participation in Events & Stalls

• Represent the company at trade fairs, exhibitions, and industry events.

• Plan and set up stalls, ensuring branding and marketing materials are effectively displayed.

• Engage with potential customers, partners, and industry professionals during events.

• Generate leads and follow up post-event to convert prospects into clients.

• Collaborate with the marketing team to maximize event impact and outreach.

• Gather feedback from events to improve future participation and sales strategies.

Required Skills & Qualifications:

• Bachelor’s/Master’s degree in Business, Marketing, or a related field.

• Proven experience in sales, business development, or event participation.

• Strong networking and relationship-building skills.

• Excellent communication, negotiation, and presentation skills.

• Ability to work independently and in a team-oriented environment.

• Prior experience of analytics tools (e.g., Google Analytics, WebTrends)

• Preferable to have prior experience in social enterprise / handicrafts sector

• Willingness to travel for events and client meetings.

Requirements and Skills:

Qualification and Experience

• Bachelors / Master degree in Marketing with minimum 5 years of experience

• Prior experience working for a sustainable brand / craft-based entity / social enterprise

• Prior experience working in a start-up environment / managing young and dynamic teams

• Preferable to have prior experience in social enterprise / handicrafts sector

• Prior experience of analytics tools (e.g., Google Analytics, WebTrends)

• Strong analytical skills and data-driven thinking

Application Process: Please email your CV and a letter of interest to careers@craftizen.org and anthony@craftizen.org

Only shortlisted candidates who fulfill the above criteria shall be contacted.

About Company

In India, artisans face significant challenges in reviving their traditional crafts and making them marketable.
Women and persons with intellectual disabilities are disproportionately affected, struggling to access resources, vocational training, and employment opportunities.

All Jobs posted by: Craftizen Foundation