Pune: Bookstores struggle to keep readers in the digital revolution

Over the last decade, bookstores across the world have succumbed to competition from digital books, with reading enthusiasts turning to e-books and online shopping. With the World Book Day being celebrated on April 23, Newsline tracks a few bookstores in the city hat hare more than 50 years old and have withstood the brunt of the digital revolution in the world of reading. Just like old books, they have many lives.

Started in the 1940s, Rohit Enterprises, situated at East Street, Camp, commands the love and respect of its loyal customers. Rohit Jerajani, the owner, said, ?The online market has not affected my store so much mainly because of the service I provide. People go to bookshops in malls and theatres but they do not have a complete catalogue of the books. The people who give service over there have very poor knowledge about the books and just bluntly ask customers to buy whatever is available. When customers ask for any authors, I show them different books written by that author or 10 different books of different authors.
- See more at: http://indianexpress.com/article/cities/pune/bookstores-struggle-to-keep-readers-in-the-digital-revolution-2766184/#sthash.mNqtHZjw.dpuf
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